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Marketing 4201 – IMC – E Portfolio

What is Integrated Marketing Communications?

Utilizing a variety of advertising methods that are meant to support each other towards achieving a marketing campaign objective(s) refers to the Integrated Marketing Communications (IMC) approach. A successful IMC campaign is detailed, informative, justified, and well thought through. It takes into account the goal(s) at hand and provides a strategy that involves all the relevant marketing channels that will most effectively result in achieving that goal(s). An IMC campaign can involve numerous steps; however, based on my experience thus far, it can be broken down into three steps.

The first step to developing an effective IMC campaign is to do thorough research. Similar to resolving any issue or meeting any goal, it is always good to know what the current situation is. The more information you have of your present, the more guidance you will have in reaching your desired future. This initial research entails doing a:

  • customer analysis,
  • competitive analysis,
  • communications analysis,
  • STP analysis,
  • analysis of the key opportunities and challenges.

The key here is to be extremely informative since this step represents the foundation on which the IMC campaign will be built upon. By gathering information in these different areas, the marketing team can begin analyzing the situation and creating a strategy that will assist the organization in meeting its desired goal(s).

The second step in developing an IMC campaign involves the creative aspect. This is where the visual components are created based on the strategy taken. It is important to create visual content that not only supports the strategy and upholds the brand image, but also takes into account the over-arching theme of the IMC campaign. For example, if you determine, based on your research in step 1, that the best way to satisfy an objective is to create content that is edgy and sarcastic in tone, then it is important each visual content designed be respectful of this. For example, take a look at the following image:

2279683

(https://color.adobe.com/sarcastic-cat-color-theme-2279683/)

Imagine that each colored square represents a different piece of visual content. Although the color (content) within each square is dissimilar, the overall style, tone, and design used is in coordination and part of an overall theme. Similarly with an IMC campaign, it is important that each content supports one another to help achieve the desired goal(s). However, kindly note that this step can be very time consuming in the real world. Based on the client, there may be numerous versions of the creative before a final approval is given.

The final step involves providing the respective budget and metrics related to each IMC component. In this section, the client will be given detail on not only where the IMC components will live, but also knowledge on the appropriate distribution of the budget and projected metrics for each component. The client will be shown a clear image of how the brand will live and how successful it should be. It is important here to effectively communicate to the client the financial benefits of the IMC campaign. If this step is completed ineffectively, there is a chance that the entire IMC campaign be rejected. Therefore, ample time should be spent in analyzing this section and providing sufficient justification for the IMC campaign.

Importance of Content Calendars

It is no surprise that there is a growing trend towards utilizing the various digital media platforms. Whether we talk about the youth, adults, or seniors, today’s society is actively using online technology for communication, research, and entertainment purposes. If not all, most businesses all over the world have realized this trend and are spending more time in creating a greater online presence. However, do we have enough time to spend on our online initiatives while simultaneously attending to our day to day tasks?

Due to the demands of their jobs, some businesses are doing an ineffective job of maintaining their online efforts. As a result, this has a negative impact on the organization because they struggle to keep a consistent connection with the online community. Therefore, a content calendar can be one way of providing a solution to this issue. Content calendars allow businesses to pre-plan the content they wish to post so that it is not forgotten during the busy periods at work.

Depending on the organization, a content calendar can take many forms. It can be extremely detailed by providing the exact date and time, the messages(s), and the attachable link(s), or it can be less descriptive by revealing only the nature of the post the organization wishes to post. Regardless of how descriptive it is, a content calendar is valuable nonetheless. Based on my life experience, allow me to discuss the former. Kindly take a look at the image below:

Screen-shot-2011-01-25-at-3.51.06-PM

(http://nrmedia.biz/how-to-use-hootsuites-bulk-schedule-feature/)

The content calendar shown above is the format that is required when using Hootsuite to pre-plan various posts online. There are three columns within the Excel file beginning with the date, the message, and the associated link to that message. When inputting the date, it is necessary that the following format be used, “dd/mm/yyyy hr:mm”. If there is even one slight modification from this format, Hootsuite will not allow the Excel file to be uploaded.

The second column relates to the specific message you wish to have posted. It is important that the message is short and sweet, yet informative at the same time. You want to ensure that all the relevant information is included without making it too wordy. Failing to do so can result in a decrease in the number of online users that read the message(s). Before posting the message, also ensure that the context and the tone used upholds the brand image of the organization.

The final column will include any link(s) you wish to have attached to the scheduled message that is to be posted. To give the pre-planned message a more organized feel, it is worth minimizing the size of the attached link. One resource that I have used in my academic and professional career is Bitly. For those that are unaware, Bitly is an online URL shortening service that can decrease the size of any web link.

What are your Thoughts?

The information presented here is based on my academic and work experience. IMC campaigns and content calendars can be presented in a variety of ways. Regardless of which formats are used, they both serve a specific purpose. As a result, do not feel obligated to use one format. It is best to analyze the situation at hand and base your decision off of that.

To my readers, I am interested in knowing which formats have you utilized when constructing IMC campaigns or content calendars? Which aspect of the formulation process do you find most difficult when creating an IMC campaign or content calendar? Based on your experience, is there any advice or further knowledge you can provide that may assist others when working on an IMC campaign or content calendar?

Cheers,

Sean Bindra

References:

Adobe Color CC. (2014, November 22). Retrieved from Adobe Color CC:

https://color.adobe.com/sarcastic-cat-color-theme-2279683/

Bitly. (2014, November 22). Retrieved from Bitly:

https://bitly.com/

NR Media Group. (2014, November 22). Retrieved from NR Media Group:

http://nrmedia.biz/how-to-use-hootsuites-bulk-schedule-feature/

A3 Assignment: Audio and Music Sharing Platforms

For this blog post, I will be reviewing my A3 Assignment which focused on audio and media sharing platforms.

Background Information

Audio and music sharing refers to a peer to peer file sharing system. It can be characterized by a system that allows people and organizations to share audio and music files for their own personal enjoyment, as well as to create brand or product awareness. These file sharing platforms are very popular all over the world and are used by people on a daily basis. According to a study done in 2002 by associates from the Harvard School of Business and University of Carolina, there were 1.75 million downloads of audio and music files over a period of just 17 weeks (Music Sharing Doesn’t Kill CD Sales, 2004).

The very first audio and music sharing system can be credited to Napster. Released in 1999, Napster allowed its users to easily share their MP3 files with people from all over the world. From having gone through bankruptcy, Napster is currently owned by Rhapsody who purchased this multi-million dollar audio and music sharing platform in 2011. (www.guardian.co.uk)

Image 

(www.google.com)

Audio and Music Sharing Platforms – Past and Present

iTunes

Developed by Apple Inc. in 2001, iTunes is a media player and media library application. This audio and music sharing platform allows its users to download, play, and organize digital audio and videos. What makes iTunes a dominant “player” within the scope of audio and music sharing is the fact that its services offered are very diverse in nature. By visiting the iTunes Store, users can buy or download music, TV shows, audiobooks, ringtones, and radio podcasts. (iTunes, 2013)

Image 

(www.google.com)

Pandora Radio

Founded in 2000, Pandora is a music recommendation site. Through its use, people are able to provide feedback, positive or negative, on particular songs. Once these recommendations have been given, Pandora takes them into account when suggesting songs to the user in the future. In addition to being available through the internet, Pandora can also be accessed via mobile devices. This allows users to access this audio and music sharing platform more conveniently. It is interesting to note that Pandora only caters to users from the United States, Australia, and New Zealand. Pandora is considered to be a major “player” within this sector since it generated $274,000,000 in revenue in 2012. (www.wikipedia.com)

 Image

(www.google.com)

LimeWire

Released in 2000, LimeWire is a free of charge peer to peer file sharing application. LimeWire allows users to view and listen to music and video clips. Where the audio and music sharing platform is concerned, LimeWire used to be main “player”; however, LimeWire discontinued its operations in 2010. This came after the US federal court issued an injunction which prevented LimeWire from carrying through their various services and functions. The website is no longer accessible as indicated by a notice which appears on the main page of the website. The following image depicts this. (www.guardian.co.uk)

  Image

(www.limewire.com)

Future of Audio and Music Sharing Platforms

As time progresses, I see the audio and music sharing sector becoming more and more popular. With technology advancing and an increase in the number of online platforms providing users with easier access to media, there will be less need for having retail stores selling audio and music files. Instead, consumers will elect to purchase or download these files online due to a greater convenience for them. Therefore, it becomes that much more important for musicians and artists to ensure they receive commission from the sales of their work.

With an increase in popularity of the audio and music sharing sector, I can subsequently see the marketing efforts of the online platforms increasing as well. This is the case since increased popularity for the sector will result in a greater number of platforms providing similar audio and music sharing services. As a result of increased competition, it becomes crucial for these audio and music sharing platforms to market themselves more so that their websites attract a greater number of users.

My Thoughts

The A3 Assignment was initially confusing as I was having a hard time figuring out which audio and music sharing platforms existed. This was the case since my knowledge in this field was very limited. However, upon completion of this assignment, I have expanded my knowledge in this field and am now more aware of various audio and music sharing platforms. This knowledge is important as it has allowed me analyze how these platforms are being utilized for marketing purposes. Since I have an interest in the “entertainment” field, I can see myself using some of these platforms in the future to help market future clients.

Furthermore, in Marketing and in other fields, the more knowledge you have on any topic, the more advantage you have over others since you never know when you might need certain knowledge in future tasks. As a result, I am grateful for being given an opportunity to do this assignment on this topic as it has helped me acquire knowledge that I feel will be useful in the future.

To my readers, what was your opinion on the A3 Assignment? Do you think the knowledge you acquired upon completion of this assignment could possibly benefit you in the future? If so, how?

Cheers,

Sean

References:

Google. (2013, March 13). Retrieved from Google:

            http://www.google.com

Guardian. (2013, March 13). Retrieved from Guardian:

            http://www.guardian.co.uk/technology/2010/oct/27/limewire-shut-down

Guardian. (2013, March 13). Retrieved from Guardian:

            http://www.guardian.co.uk/music/2013/feb/24/

iTunes. (2013, March 13). Retrieved from iTunes:

            http://www.apple.com/ca/itunes/

Wikipedia. (2013, March 14). Retrieved from Wikipedia:

            http://www.wikipedia.com

Facebook Fans Bring Value

Getting as many “fans” for an organization’s Facebook page is important. The more fans the Facebook page has, the more people an organization can market their products and services too. But what does this exactly mean? How can we measure the monetary value Facebook “fans” add to a brand? Well according to Syncapse, a social media marketing firm, they have determined exactly how much value Facebook “fans” bring to brands. The following image will illustrate how much value an Facebook “fan” brings to a brand on average, as well as it will show how values differ from brand to brand.

Image 

(www.mashable.com)

As shown by the image, a Facebook “fan” is worth on average, $174.17 to a brand. This value was calculated after Syncapse did a survey in which they compared Facebook fans and non-Facebook fans. More specifically, these two groups were studied on the following factors to arrive at this value:

  • brand loyalty
  • product spending
  • brand recognition
  • cost of acquisition
  • media value

My Thoughts

Based on the above information, it shows exactly why organizations should be focused on converting Facebook users into “fans”. The more fans an organization has for their Facebook page, the more value those fans will bring to that brand. Furthermore, the dollar value Facebook “fans” can bring to brand differs from brand to brand as shown by the image. Therefore, it is possible that a brand could benefit from Facebook “fans” even more than the average, as is the case for the brand “Zara”.

In addition, “fans” of a brand on Facebook spend more time on average per week on the social media platform. This is apparent as the study found that brand “fans” spend 11 hours per week compared to only 6 hours of non-fans. This means that organizations’ marketing efforts through Facebook are more likely to be noticed if certain users can be converted into fans of their Facebook page.

To my readers, are any of you “fans” of a brand on Facebook? If so, have you bought any products after being made aware of those products through that brand’s Facebook page? Is it possible to estimate how much value you have brought to that brand in the past year?

Cheers,

Sean

References:

http://mashable.com/2013/04/17/facebook-fan-value-researcher/

http://www.smartinsights.com/social-media-marketing/facebook-marketing/what-is-the-value-of-a-facebook-fan-a-case-study/

http://www.insidefacebook.com/2011/12/22/study-finds-marketers-misunderstand-their-facebook-fans/

Using QR Codes to Market

QR codes are an effective way to connect consumers and potential consumers to your brand. With the use of your smart phone, consumers can simply scan the QR code provided on a product, flier, newspaper, or business card and be immediately transferred to a company’s website or other social media platforms.

Here are some creative ways businesses can use QR codes to create brand awareness:

1.)    Re-invent the Shopping Experience

– Tesco has provided their consumers with the ability to browse their stores’ shelves through their smart phones. Consumers can simply scan the QR codes on products and have those products delivered to consumer’s homes. This makes it convenient for consumers as they do not need to carry heavy bags.

 Image

(www.mashable.com)

2.)    Enhance the User Experience

– Some restaurants have placed QR codes on their restaurant cups. By doing so, consumers do not have to write down or remember a product name. They can simply scan the QR code and access information relating to the product instantly.

 Image

(www.mashable.com)

3.)    Give Consumer What They Want

– Mountain Dew and Taco Bell have partnered up on a new promotion. With this promotion, consumers have the ability to scan QR codes on drink cups. This results in consumers gaining access to music to download. Since their customer base is young, this is a strategic business move for Mountain Dew and Taco Bell to cater to this young pop culture.

 Image

(www.mashable.com)

My Thoughts

I think QR codes are a smart way of attracting consumers to your brand. It can instantly connect people to a company’s social media platforms. This can generate more followers for these platforms which means, more people will be aware of a company’s products and services. I personally feel all organizations should consider incorporating QR codes into their marketing efforts.

With more of society purchasing smart phones as time progresses, organizations can take advantage of this trend and connect their consumers to their brand through their smart phones. Furthermore, QR codes do not cost any money as they are considered to be “free-ware”. Therefore, organizations should not worry about having to pay for this marketing strategy. It is a free of cost marketing tool that can benefit organizations moving forward.

To my readers, what is your personal opinion on QR codes? Do you think they would bring value to all organizations, or is this a marketing strategy that should not be applied by businesses.

Cheers,

Sean

References:

http://mashable.com/2012/01/13/qr-code-marketing/

http://www.qrstuff.com/

www.google.com

New Social Media Platforms to Look Out for in 2013

Over the years, we have seen various social media platforms become popular globally. These include Facebook, Twitter, Instagram, and Pinterest. With that being said, what does the future hold for social media? Will these platforms continue to be popular world-wide, or can we expect to see new social media platforms replacing these platforms as being the dominant social media websites? According to an article I found online, the following social media platforms are likely to grab the attention of some users moving forward in 2013.

Socl

Developed my Microsoft, Socl can be seen as a combination of a social networking site and a search engine. It allows users to create collages consisting of various images, links, captions, and videos (Edwards, 2013). By doing so, users can share their search results made on Bing with other users of Socl. Users can also be connected with each other through “parties”. The way this works is that users can create playlists and chat with one another from within the website.

 Image

(www.google.com)

MySpace

This social media platform used to be really popular all around the world. However, once Facebook and Twitter came on to the social media scene, MySpace soon became less relevant to users. With that being said, MySpace is expected to make a comeback as international singer Justin Timberlake purchased MySpace and will try to revive it. It will not be the same as before as some changes have been made. For instance, the MySpace layout can now be characterized as a magazine allowing users to browse through the pages horizontally. Furthermore, it has duplicated features from other social media websites and has added it to its’ own. For example, the new MySpace will have “a 150 character status limit (Twitter), large visuals and graphics (Pinterest), and a friend suggestion service (Facebook)” (Edwards, 2013).

 Image

(www.google.com)

Sina Weibo

This micro-blogging website can be seen as a combination of Facebook and Twitter. Currently in China, Sina Weibo has more than 368 million registered users (Edwards, 2013). These users are exposed to roughly 100 million messages daily from one another. For this reason, Sina Weibo is considered to be one of the most popular social networking websites around the world. It is currently not offered in North America but it soon will be as developers are currently working on bringing it here.

 Image

(www.google.com)

My Thoughts

Of the three social media websites mentioned above, I am most excited for Sina Weibo. I was never aware of this social media platform before and am intrigued by its services since it has more than 368 million users. Furthermore, I am a big user of Twitter and Facebook so since Sina Weibo is considered to be a mash-up of these two websites, I feel it can be successful in North America as well.

With MySpace, since it has already been exposed to North America, I think society may not accept it as well or as quickly as they do Sina Weibo. I think it may even be a smart business move to change its’ name and re-introduce it as a whole new networking site. With Justin Timberlake associated with the website, it should not be hard generating “buzz” for this social media platform.

Socl can also be successful but its’ success will be very limited in the coming year. This is due to the pre-existing social media platforms already available, and the addition of other new social media platforms as mentioned above. Maybe it will achieve great success as time progress and there is less competition from other social media websites.

To my readers, which social media platform are you most excited for? Can you see Facebook, Twitter, Instagram, or Pinterest losing popularity as time progresses, and perhaps being replaced by any of the social media platforms discussed above?

Cheers,

Sean

References:

http://www.marketingtechnews.net/blog-hub/2012/dec/18/5-new-social-media-platforms-set-to-stir-things-up-in-2013/

http://www.zdnet.com/microsoft-opens-its-socl-social-search-site-to-any-and-all-testers-7000008291/

www.google.com

A1 Assignment: Air Canada

For this blog post, I will be reviewing my A1 Assignment which was an online audit of the billion dollar organization, Air Canada.

Image

                                                  (www.google.com)

Background Information

Founded in 1936, Air Canada is the flag carrier and the largest full-service airline of Canada. The key people within this billion dollar organization are David Richardson and Calin Rovinescu, who are the Chairman and CEO respectively. Being the biggest provider of scheduled passenger services in Canada, as well as in the international market to and from Canada, Air Canada attends to more than 33 million customers each year. Not only that, Air Canada provides its’ direct passenger service to over 170 destinations across five continents. Air Canada has been rewarded for their great service as they have received the “Best International Airline in North America” for three years in a row (Air Canada, 2012).

Online Presence

Facebook

Air Canada has a strong presence on Facebook. Air Canada’s official Facebook page has more than 330,000 “likes”. At the time of my search, there were 9,179 people, through the use of their individual Facebook accounts, that were “talking” about Air Canada (Facebook, 2013). Air Canada has used its’ official Facebook page effectively providing its’ viewers with relatively frequent updates. These updates include showing the public inside images of their various aircrafts, the launch of new programs, as well as travel alerts which may affect the scheduled departure times of some of their customers.

Image 

(www.facebook.com)

Twitter

To the benefit of their followers, Air Canada updates its’ Twitter account multiple times a day responding to people’s tweets to address their concerns. Air Canada’s Twitter account is also directly linked to their corporate website. This allows for the ease of information to their followers. Furthermore, Air Canada uses its’ Twitter account to market any special offers they have for their current and potential customers. They do this by incorporating the Twitter account “@ACwebSaver into their description. This account is solely responsible for notifying its’ followers with the latest fare discounts and any special offers they have for them. (Twitter, 2013)

Image 

(www.twitter.com)

Online Influencers

Klout

This social media website measures an individual or organization’s online presence. Where Air Canada is concerned, Klout gave it a rating of 87 which is significantly high. On Bing, Air Canada has been noted as a top 1,000 influencer. Online influencers for Air Canada are Amoyal (62), Joshua Ostroff (60), enRoute Magazine (59), and Ken Pickering (46). (Klout, 2013)

Facebook Users

Users of Facebook can have a big impact on a brand or organization. This is the case because Facebook allows its’ users to be able to invite other users into separate groups. Upon doing so, they can discuss amongst themselves a particular brand or organization, in this case Air Canada. That discussion can either be positive or negative for Air Canada, depending on peoples’ personal experiences with the airline.

How Sociable

How Sociable is an online influencer that is able to determine how well an organization is performing within the major social media platforms. These include Facebook and Twitter. Based on a social media magnitude, ratings given to Air Canada are shown below for the week of January 28th to February 04th, with respect to the abovementioned social media platforms (How Sociable, 2013):

–          Facebook: 2.6/10

–          Twitter: 4.7/10

Recommendations

Air Canada has a great online presence as it has established itself within all the major social media platforms. Through the numerous blog posts, Facebook “likes” and comments, and Twitter “follows”, Air Canada is continuing to remain relevant and apparent within the online community.

Although being a part of various social media platforms is helping Air Canada market itself to the public successfully, the negative comments it is receiving on some of the social media websites is having a bad effect on their business. This could be part of the reason as to why Air Canada generated a net loss of $255 million (CAN) in 2012 (Wikipedia, 2013). Therefore, it is recommended that Air Canada look into the information provided on the Review Centre website, and address some of those categories in which it received low scores from the users. This could help Air Canada recover some of their net loss from 2012 by increasing the scores that users are giving to each category.

Furthermore, Air Canada should look into having a greater presence on LinkedIn. According to How Sociable, as well as through browsing their LinkedIn page, it can be seen that Air Canada does not have a big presence if comparing it with other social media platforms it is currently part of. If it can address this issue, Air Canada can be even more dominant within the online community.

My Thoughts

Doing this assignment was really valuable as it taught me how to analyze an organizations’ online efforts through doing an audit. In my future, I may be in a job where doing audits for companies will be a required task. Therefore, utilizing the knowledge and skills I acquired while doing this audit will help me be more successful at completing such tasks. Additionally, this assignment made me aware of online platforms that I did not initially know of. Examples of these platforms are “Klout” and “How Sociable”. I believe as students in Marketing, the more platforms we are aware of, the better it will be for us as we can apply our knowledge of those platforms in other fields moving forward.

Cheers,

Sean

References:

Air Canada. (2013, February 08). Retrieved from Air Canada:

            http://www.aircanada.com/en/customercare/index.html

Facebook. (2013,.February 08) Retrieved from Facebook:

            https://www.facebook.com/aircanada?fref=ts

HowSociable. (2013, February 08). Retrieved from How Sociable:

            http://www.howsociable.com/air+canada

Klout. (2013, February 08). Retrieved from Klout:

            http://klout.com/#/AirCanada

Twitter. (2013, February 08). Retrieved from Twitter:

            https://twitter.com/aircanada

Wikipedia. (2013, February 08). Retrieved from Wikipedia:

            http://en.wikipedia.org/wiki/Air_Canada#cite_note-FY2012-4

Marketing on Facebook

In today’s society, we are seeing traditional media marketing efforts take a back seat to marketing through social media. As technology has progressed, new social media platforms have come into existence. These include Facebook, Twitter, YouTube, and Blogs. These social media platforms are being utilized by millions of people on a daily basis. For this reason, marketers have begun marketing online in hopes of communicating their products and services to these social media users. However, only being aware of the popularity of social media is not sufficient to become an effective online marketer. Using Facebook as an example, the following tips will show readers how to begin marketing their brand.

Facebook Marketing – 6 step process

1.)    Set up Facebook Page

– Setting up a Facebook page for your own company is as simple as setting up a normal Facebook page. The only difference is you have to be aware of the best interests for your organizations. Therefore, it is important to begin by adding a picture of your company logo, as well as a brief information section detailing what the organization does. Writing a post welcoming everyone to the Facebook page is also useful as it creates a positive feeling for the users.

Image 

(www.google.com)

2.)    Invite Friends

– Once the Facebook page has been set up, organizations should start inviting friends to begin “liking” that page. The more people that “like” your Facebook page, the more followers you will have to communicate your brand to. Additionally, once the Facebook page reaches 25 “likes” a vanity URL can be set in place which will give users a direct link to the Facebook page.

Image 

(www.mashable.com)

3.)    Customize Facebook Page

– There are numerous Facebook pages set in place. Therefore, customization becomes that much more important where your Facebook page is concerned. Users should remember an organizations Facebook page for its’ uniqueness and convenience. This will keep users coming back and visiting the Facebook page more frequently.

 Image

(www.google.com)

4.)    Convert Existing Customers into Likes

– It will be a smart business move to begin informing your current consumers of your social media presence on Facebook. This will not only make it easier to market new products and services to the existing client base, but through interaction between consumers, more consumers can be drawn towards the Facebook page. The more “likes”, the more effective the Facebook Page can be.

5.)    Engage

– Getting consumer feedback and interaction is important when it comes to attaining future success. Therefore, updating posts frequently and making those posts creative and engaging should be the goal of organizations. By doing so, users will feel like they have a voice and they can communicate with each other, and with the organization.

Image 

(www.google.com)

6.)    Advertise

– This last step is all about providing your customer base with great deals so that they will continue shopping for your product and service. Doing so can also result in obtaining more “likes” to your Facebook page through interaction between consumers.

 Image

(www.google.com)

My Thoughts

Facebook advertising can be an effective marketing platform for organizations which can result in great success. Therefore, companies should create Facebook Pages and reach out to the online community. However, it is important that organizations pay attention to the above-mentioned steps. These steps can guide companies towards effectively marketing through Facebook. Also, with students required to do practicum at the end of the BBA program in Marketing, these steps will help students set up a Facebook Page for their company.

To my readers, can you provide additional steps that can be taken to make an organization’s marketing efforts through Facebook more effective?

Cheers,

Sean

References:

http://mashable.com/2011/05/25/facebook-marketing-guide/

http://mashable.com/2009/06/09/facebook-vanity-urls/

www.google.com